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Public Relations: Strategies and Tactics, Study Edition (9th Edition), by Dennis L. Wilcox, Glen T. Cameron
PDF Download Public Relations: Strategies and Tactics, Study Edition (9th Edition), by Dennis L. Wilcox, Glen T. Cameron
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Comprehensive and current, Public Relations: Strategies and Tactics, Ninth Edition�helps readers better understand the basic concepts, strategies, and tactics practiced in public relations today. Public Relations: Strategies and Tactics combines numerous real-life case studies with core theoretical to help students relate� theory to the actual practice of public relations. This comprehensive�text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. Written in a disarming and accessible style, this edition focuses on the application of technology and encourages you to think about creative uses of new media. The Study Edition offers an additional bonus: perforated chapter quizzes.
- Sales Rank: #707204 in Books
- Brand: Brand: Pearson
- Published on: 2009-05-14
- Original language: English
- Number of items: 1
- Dimensions: 9.98" h x 1.03" w x 7.94" l, 2.61 pounds
- Binding: Paperback
- 704 pages
- Used Book in Good Condition
From the Back Cover
Designed to give your students the extra support they need to succeed in your classroom, our Study Edition of Wilcox'sPublic Relations: Strategies and Tacticsoffers perforated chapter practice tests at the end of the textbook that can be used as a study tool for students or as homework.
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Containing the same engaging and effective features that have madePublic Relations: Strategies and Tacticssuch a success, the Study Edition offers an additional bonus: perforated chapter quizzes. Because the answers to the practice tests are not included in the Study Edition, instructors can use the tests as quizzes or as extra homework. Instructors can download the answer key and share it with students as they see fit.
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Comprehensive and current,Public Relations: Strategies and Tactics, Ninth Edition�helps students better understand the basic concepts, strategies, and tactics practiced in public relations today.Public Relations: Strategies and Tacticscombines numerous real-life case studies with core theoretical to help students relate� theory to the actual practice of public relations. This comprehensive�text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. Written in a disarming and accessible style, this edition focuses on the application of technology and encourages students to think about creative uses of new media.
Most helpful customer reviews
4 of 4 people found the following review helpful.
It's a Textbook, What Do You Want?
By kz2015
I've been told, that the tenth edition is a great improvement in the chapters about modern media (internet, social networking sites, etc) are a great improvement over the ninth edition. Personally, I never had to get the 9th edition so I wouldn't know, although reading from the description I am glad that this one is offered in hardcover as opposed to paperback textbooks.
It's a textbook. Your professor requires it, you rent it (or buy it, if you're wealthy or are focusing in PR) and you should use every opportunity to suck the marrow out of it (particularly if you are renting it) because there is a wealth of information!
2 of 2 people found the following review helpful.
Outstanding textbook/reference
By Charles Hoff
Excellent resource for brushing up in preparation for the APR exam. Replete with contemporary, relevant examples. Best of all, the publishers did a great job on the TOC so you can quickly navigate through the book.
2 of 2 people found the following review helpful.
Comprehensive examination of PR strategies
By Chief Comm Prof
I have used previous editions in the classroom but this one is even more thorough and has up-to-date examples which make it even more interesting. Worth keeping as a desk reference even if you aren't a PR person!
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