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GUERRILLA FINANCING CL (Guerrilla Marketing), by Bruce J. Blechman, Jay Conrad Levinson
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This book offers creative financing techniques for raising money in any type of business. If you have been turned down by a bank, run out of collateral, established poor credit, or are out of money, the techniques in this book can help solve your financial problems. Non-traditional methods of achieving goals are outlined using fresh and innovative sources of financing.
- Sales Rank: #6554548 in Books
- Published on: 1991-03-25
- Original language: English
- Number of items: 1
- Dimensions: .0" h x .0" w x .0" l,
- Binding: Hardcover
- 320 pages
From Library Journal
Blechman, founder of the Capital Institute, and Levinson, author of Guerrilla Marketing ( LJ 2/15/84) and Guerrilla Marketing Attack ( LJ 2/15/89), define guerrilla financing as "a step-by-step method to finance any type of business anywhere in this country, no matter what the circumstances." They describe the five steps to financing as evaluating assets, matching appropriate sources with each asset, employing guerrilla financing techniques (one chapter lists 101 such techniques), making a proper presentation to a source, and negotiating the best financing terms. The authors also discuss potential financing sources such as government financing, venture capital, and bank financing. Names and addresses of key sources are provided. Recommended for public library business collections.
- Lucy Heckman, St. John's Univ. Lib., Jamaica, N.Y.
Copyright 1991 Reed Business Information, Inc.
About the Author
Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.
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