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Masters of Disaster: The Ten Commandments of Damage Control, by Christopher Lehane, Mark Fabiani, Bill Guttentag
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Whether you're a politician caught with his pants down, an investment bank accused of accounting improprieties, or even a family-owned restaurant with a lousy Yelp review, a crisis doesn't have to be the make-or-break moment of your career. Correctly managed, even the most embarrassing "reply all" can quickly become a thing of the past. In Masters of Disaster, Christopher Lehane and Mark Fabiani, reveal the magic formula you need to take control when it's your turn to be sucked into the vortex of the modern spin cycle. Covering the ten commandments of damage control, and based on their work for clients like Bill Clinton, Goldman Sachs and Hollywood studios, the authors outline the strategies that can make real time news alerts, Twitter trend lines and viral videos work for you rather against you. Full of both lively personal anecdotes and hard-knuckled straight talk, this is a must-read for anyone who wants to emerge with their reputation intact.
- Sales Rank: #305583 in Books
- Published on: 2014-03-04
- Released on: 2014-03-04
- Original language: English
- Number of items: 1
- Dimensions: 8.77" h x 16.51" w x 5.75" l, 1.00 pounds
- Binding: Paperback
- 256 pages
Most helpful customer reviews
0 of 0 people found the following review helpful.
The Crisis Maangement Bible!
By JCorrine
Students and professionals must read this book! Thus far in my studies, this book ranks as one of my favorites. This is the bible of crisis management. Students and professionals should take heed to the commandments stated in the text. Learning the rules can only elevate one's reputation for handling stakeholders in a crisis. This book offers rules for engagement and promotes ethical practices.
0 of 0 people found the following review helpful.
News junkies, Pro Communicators, & Executives
By Alee
News junkies, professional communicators, and executives can make great use of this book. The authors skillfully married prominent stories with practical guidelines that can be used in crisis mode or even when just trying to “shoot holes” through potential press responses or outcomes. Many execs talk about transparency. This book provides solid examples of why it is important and how to execute this value internally and externally. It was a fast read with memorable take-aways for those who are in the business of storytelling.
0 of 0 people found the following review helpful.
Helpful, Informative & Uses Real Examples
By Shelby
I used this in my independent study during undergrad. My favorite aspect is how the authors used numerous real-life examples of how each rule was broken and followed. The organization of the information is great. I felt it could be repetitive at times, but overall, it was very useful.
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